Continuing our e-commerce articles, we are going to look into what you can do to help market your online store once it is up and running. It is one thing having an online store, but another to drive traffic to the site and convert browsing customers into paying customers.

One of the best ways to drive traffic to your site is to successfully identify your target market. Knowing who is or will be interested in shopping on your site is a very important aspect to cover. Once you know who is going to be using your site, we can start to identify areas that will appeal to the customers for our advertising.

Read the rest of this entry »

The Rival development team has been hard at work with the development of the new Rival CMS, Odin.

Odin CMS will allow clients to make changes to their own website using an easy to use Interface.

Rival would like to offer a sneak peek to our clients on the development progress of Odin, as it is feedback from clients that has been used to develop an even better Content Management Solution than the already excellent CMS we use in house.

Read the rest of this entry »

Rival has recently purchased a new high-speed web server.

The new web server has been customized to ensure our CMS product runs as quickly and as smoothly as possible.

The new servers are located in Sydney, offering even additional speed for clients in the Sydney region, whilst still retaining competitive speeds on an international scale.
Most existing client’s sites will be automatically moved to the new server with little or no disruption to the website.
This new webserver will be the foundation for our new content management system that will be being released later this year.

If you would like to learn more about our new hosting platform, feel free to contact us.

Rival is glad to announce that our SEO reports have been improved.

SEO is becoming more and more essential to keep a website performing at its best. SEO generates useful traffic by focusing on keywords and phrases that relate to your products and services.
Some of the features in our SEO reports can include:

• Keyword suggestions
• Related Keywords
• Daily World Searches
• Competing Sites
• Advanced analysis
• General Optimization advice
• Keyword density

Read the rest of this entry »