One problem for webmasters and web designers is the fear of duplicating content on a website.

Google has systems in place to scan for duplicated content across websites, and apply the appropriate penalties to those who “rip” content off another website and claim it as their own.

Fresh, unique content is by far the best way to add value and interest in your website, and for the most part, majority of webmasters create these sort of articles and content items, however sometimes, Google and other search engines can penalize your site for duplicate content, because the same content appears on two or more URLS in your site.

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The Google Page Rank is metric used by Google to assign value to a web page. Basically, the higher the PR the more valuable Google sees your site as a resource. So what are the advantages of getting a higher PR you ask? Well, we are going to take a look at these advantages and how to increase your own page rank in this article.
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Last night for a period of about 15 - 20 minutes, the most popular search engine in the world decided that it would flag every website on the internet as being Malware, and pushed everyone who clicked on a link to a page indicating that the site was Malware and should not be viwed.

Although this only took place for about 20mins, twitter  lit up immediatly with #googlemayharm and other similar tweets. It just goes to show how reliant the world is becoming on always having access to services such as Google, and when things start to go wrong, how quickly users from the community respond.

Everything seems fine now, most likely just a glitch on Googles behalf.

Continuing our e-commerce articles, we are going to look into what you can do to help market your online store once it is up and running. It is one thing having an online store, but another to drive traffic to the site and convert browsing customers into paying customers.

One of the best ways to drive traffic to your site is to successfully identify your target market. Knowing who is or will be interested in shopping on your site is a very important aspect to cover. Once you know who is going to be using your site, we can start to identify areas that will appeal to the customers for our advertising.

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Rival is glad to announce that our SEO reports have been improved.

SEO is becoming more and more essential to keep a website performing at its best. SEO generates useful traffic by focusing on keywords and phrases that relate to your products and services.
Some of the features in our SEO reports can include:

• Keyword suggestions
• Related Keywords
• Daily World Searches
• Competing Sites
• Advanced analysis
• General Optimization advice
• Keyword density

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