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What exactly is blogging?

Blogging, short for Web Log, is the act of posting articles, thoughts and ideas online for others to read and comment on and it is fast becoming a very popular way to target large audiences on the internet. Readers are then usually given the chance to comment on the post, giving valuable feedback and introducing further ideas and concepts.

How can blogging help my business?

Business blogs can be used as corporate tools to share ideas, interact with employee's and share expertise. Blogs can also be used as a great tool to communicate with customers on your website.

Customers love to feel more involved in websites, especially online stores and communities. Some very successful products, such as the one from 37signals, have blogs dedicated to informing customers on new features and upgrades coming to the system. This environment allows customers to play a role in the evolution of a website or project by commenting and having input on decisions.




What is RSS and News Feeds?

Really Simple Syndication or RSS is a lightweight method used to publish "feeds" of frequently updated information online, such as news, blog posts or events. It is also a great, easy way to spread your message faster, with many applications available to read and view RSS feeds or display them on other websites.

 

What other features can a blog offer?

  • Valid w3c xHTML Markup Code
  • Allows users to post comments on articles
  • RSS feeds to spread your message faster and to notify users on recent updates / changes
  • Comment moderation, allows you to remove un-wanted comments
  • Multiple users can submit articles on your blog, offering the ability for employee posts

 

 

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