Domain Registration
Have you secured your online identity?
Why is a domain so important?
On the internet, with so many websites popping up each day, its getting increasingly harder to find the website you need. Buying domain names in bulk has become a popular hobby of many people online, therefore it is essential that you register a domain name as soon as possible when setting up a new website or online business.
A domain name is your internet lifeline. A well thought out domain name can have excellent results on sales and conversions online.
My business name has been taken as a domain, what can I do?
It is very common for someone to have already registered your business name, often putting up holding pages that generate them revenue via ad's and clicks. The term for when someone has purchased a domain with no intention to use the domain, other than reselling it for a higher price is domain squatting, and there is not a lot you can do about it, especially if your business name is made up of common words or phrases.
If your businesses domain name has been taken, you can try alternative names. Sometimes the addition of a hyphen (-) can yield great results. Alternatively you can try purchase a different type of domain, such as a .net.au, .org, .asia or .tv.
Some countries, like Australia, have guidelines that need to be met before purchasing a domain name with the suffix .com.au. This is great as it helps Australian businesses acquire the domain names that will help their business in their target market.
Tips on picking a good domain name
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1. Is the domain name free?
First of all, check to see if the domain name is free, if it is not, try variations of the domain or maybe add your service into the name to increase the chance it has not been taken.
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2. Include Keywords
Try to include a unique keyword that helps identify your business and can potentially help with your websites search engine optimisation later down the track.
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3. Short and Simple?
One thing is for sure, short and sweet domains are nice and easy to remember by potential customers and business partners. Try to keep the length of your domain name to a minimum, and don't add any words that are not needed.
Specialty Domain Names:
On top of the common domains (.com, .net) there are also a series of specialty domains that you can purchase. For example, a television show might like showname.tv as the domain name. If your business is expanding into the Asian markets, a .asia domain name might be more your style. For more information on specialty domain names, please contact Rival Web Design.
Contact us with your enquiry or fill out our online quote form and the staff at Rival will be in contact with all the information you will need to get your project off the ground.