With more than 50% of Australian consumers identifying as ‘digital buyers’, it stands to reason that much attention is being focused on how to optimise the ecommerce checkout to ensure as many successful conversions as possible. An analysis of customer psychology and resultant behaviour sheds light on the reasons behind unfulfilled transactions, and the motivations influencing the decision making processes in ecommerce stores.
With shopping cart abandonment rates hovering around 67.4%, this is a figure that lingers in the minds of all ecommerce retailers, but there are both design and logistical measures that can be taken to turn these losses into conversions. These include ensuring simple and easily digestible product information and checkout processes, various indicators of quality including testimonials and obvious calls to action.
Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud