With more than 50% of Australian consumers identifying as ‘digital buyers’, it stands to reason that  much attention is being focused on how to optimise the ecommerce checkout to ensure as many  successful conversions as possible.  An analysis of customer psychology and resultant behaviour sheds light on the reasons behind  unfulfilled transactions, and the motivations influencing the decision making processes in  ecommerce stores.

With shopping cart abandonment rates hovering around 67.4%, this is a figure that lingers in the  minds of all ecommerce retailers, but there are both design and logistical measures that can be  taken to turn these losses into conversions. These include ensuring simple and easily digestible  product information and checkout processes, various indicators of quality including testimonials and  obvious calls to action.

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud