Those who want to have a professional looking website probably know that they need to have a professional designer. They need the site to look great and they need it to function properly, and they are willing to pay a developer to create that site for them. However, they don’t always give enough thought to the content that they are putting up on the site. In some cases, site owners, even those who have large and successful companies, will try to write copy for the site. This doesn’t always work out well.
Benefits of Professional Copy
One of the things about professional copy is that you can usually rely on it for tone, style, and voice that exude professionalism. Professional writing will be able to help your company and your name stand out among the competition. How many times have you visited websites that have countless misspellings, inadequate copy, and simply no real information? These types of sites do nothing to assuage the fears of customers visiting for the first time.
Good, professional copy is going to be clear, easy to read, and easy to understand. Even technical pieces should be simple enough for people to understand in most cases. Remember that the writing is going to be a reflection of your company. You want it to shine.
Marketing without the Heavy Handedness
Something that you might not even have considered is the marketing aspect of good copy. Good writing will start to get the attention of the search engines, and good writing is able to market effectively by telling your customers what they need to know without smashing them over the head with a marketing message. Quality SEO in the text and copy on your site or blog should be nearly invisible. Good copywriters will be able to do that.
Is it Okay to Write Your Own Copy Sometimes?
You may run across some situations where it might be best if you did write your own copy, or at least put some of yourself into the copy. However, these times are usually rare. If you have a personal story you want to share on a blog, then perhaps you do want it to come from your own words. If you aren’t writing technical pieces, and you want the post on your site to have a personal feel, then you could write it. However, you will likely want to have a professional go through the copy to look for errors before you post it. No matter how many times you look at your own work, an error is bound to slip through.
Another Option for Personal Stories, Articles, Etc.
If you aren’t much of a writer, then you could still hire a professional copywriter for your site’s personal stories and articles. Simply provide them with a bit more guidance on what to include as well as the tone of the piece. You could always go through and add a bit of a personal anecdote or some other personal touch to the piece before you post it.