If you are currently using Magento for your Ecommerce site, did you know you can also use this platform to get your products onto pages such as Amazon and Google?
Recent industry statistics show Google is said to command 37.2 percent of the digital advertising market, with 2.3 million Google searches per minute. In 2017, Amazon sold more than half their units through third-party sellers (including small to medium businesses). Over 60 percent of Magento merchants are already selling on Amazon marketplaces, with 92 percent of these merchants expecting their channel revenue to grow in the next 12 months.
You are probably asking how your business can benefit from selling on Amazon and Google? And is it worth it?
The cost of Amazon integration (both time and money) can indeed be a hurdle. It requires technical integration, expertise and workflow management. However, it has announced that Magento 2 will soon have the Magento Sales Channel. Magento Sales Channel is a built-in multi-channel solution where you can integrate your catalogue with Amazon and manage all tasks from the Magento Admin panel. With the Magento Amazon Sales Channel, you are able to utilise the following:
- Listing management
- Intelligent pricing
- Inventory management
- Fulfilment management
- Order management
Google’s automation to improve digital advertising results in two steps- enter product data into the Google Merchant Centre, then set up ads based on the product data entered. Again, this process is timely and can put extra cost on your business.
The Magento Advertising Channel manages both the Google Merchant Centre and Google Ads through the Magento Admin tool, with native integration and simple onboarding and maintenance. By using Google’s latest ad type, Smart Shopping Campaigns, you can simplify your ad management and expand your reach, through the automation of choosing which products to advertise, who to target and what creative to show. This could increase your sales by up to 20 percent!
If you want to build on revenue and increase your profit margin, contact us at Rival today and we can show you how.