If there is one thing that can ensure the failure of any online business it is a lack of proper promotion. The kind of promotion we are talking about is not something that has to break the proverbial bank or consume tons of time and effort, however. In this brief discussion we will look at a few very simple tips that can help an online business find success, and all at a reasonable cost.

What you will notice immediately is that all of the tips point to one thing – search engine success. If you direct your energies towards a better ranking in the search engines, your business is going to increase substantially. Just consider that a site that appears within the first two pages of results is far more likely to get a steady stream of traffic than one appearing in the third page, or beyond.

Remember, however, that a high rank means a high amount of updating and new content on a regular basis as well…but we’ll get to that a bit later. First, let’s “begin at the beginning” with the keywords.

Step One – Pay Attention to Keywords

Even if you don’t have the budget to do a formal SEO (search engine optimization) campaign, you can ensure that your site contains an appropriate amount of the keywords essential for competition in the market.

How? Keywords should appear in places like the “meta tags”, titles of pages, blogs, about us pages, and everywhere else. Be careful not to super saturate the pages with meaningless text since the newest algorithms applied to the search engines can usually ferret out feeble SEO efforts.  Instead, take the time to carefully compose the text and use a saturation of no more than 2% to ensure that you don’t appear false.

How do you know which keywords to use? There are all kinds of tools on the Internet that can help you select the most appropriate, and you can even use the Google AdWords engine to see how your favorites pan out in terms of the number of searches, etc.

Step Two – How’s the Organisation?

How organized is your online business website? The search engine’s all use algorithms to determine their results, and this means that your pages have to be reader-friendly to the engines. Try to always create mirror copies of “Flash” pages with an HTML version (because the web “crawlers” used to read pages cannot detect keywords from Flash only content), and be sure that the pages themselves are extremely organized and clear.

Many website owners take the time to actually develop a map or chart showing the order of the pages, how they connect, and how they “flow” for visitors. If there seems to be a bit of a hurtle or unclear line of contact between two points at a site, be sure this is amended because it can often lead the crawlers to abandon a search.

Step Three – Keep on Top

Now we come to the point in the conversation when we have to discuss the age of the content. It is often very disappointing for a website owner to learn that they must maintain a fairly regular schedule of site updates, but it is essential.

Though you may always update the items and services you offer, or the inventory you have available, you must also create a constant supply of new and keyword rich content. Many website success stories are based on the use of blogs, social networking, and an array of different articles used to improve the SEO of a site. Most of these sites have new materials appearing every 90 to 120 days in order to remain firmly in place in the search engines.