Designing Fashion e-Commerce Websites
by Matthew Ryan
One of the best ways to buy clothing these days at great prices is online. More and more people are turning to their mobiles, laptops and tablets to purchase the latest fashions from around the world. Couple the convenience of shopping from the comfort of your own home with competitive prices, sales and low cost shipping – it is clear why shopping online for the latest fashions is the way of the future.
To understand how to develop a fashion e-commerce website, it is important to have at least some sort of fashion sense. Just as you probably wouldn’t want your Doctor to rewire your house, you don’t want someone who doesn’t know about the creative design industry to design your fashion website.
You need to have a site that evokes the style that you want to project, something that can incorporate branding and remain a beautiful and functional site for your visitors to enjoy. This means that setting up a simple site that doesn’t incorporate the fashion and branding that your company exudes is not going to do you much good. It’s vital that you have a trustworthy team who that knows how to design these types of sites working for you.
Everything from the homepage to the catalog and everything in between, your fashion site should have a cohesive look to it. Your visitors should always know that they are on your site and they should never be able to mistake it for another. Working with a design team allows you to create this consistent branding across your website.
Leaders in this industry, such as ASOS have great designers that design and coordinate the content that goes into the website to maximise the users experience on the site and in turn, maximise profits.
Hiring Professionals for Your Site
Here are some tips that you can use when developing the site. If you don’t have the skills to create a site on your own, you should think about hiring a professional team. Even though building a site today may appear easier than it’s ever been, you still have to consider that your expertise might not translate to creating a website. It’s better to have the help of a professional who will be able to offer a site that works perfectly, looks great, and is fashion friendly.
Professionals are always going to be able to provide you with a better site, and with the following tips, you can make sure that they are building a site that’s going to give you the best bet for success.
Tip #1 – Form and Function are Important
Creativity is important, but you shouldn’t sacrifice quality and ease of use for creativity. While a fashion site certainly does need to have an appealing design, you also have to be certain that your visitors will be able to search and make purchases through your site with ease. Still, your site should always reflect your brand.
Tip #2 – Foster Loyalty with Customer Accounts
Provide your customers a way to make their own customer accounts. This will make it much easier for them to return to your site later and make more purchases without needing to enter all of their information again. This is a good method of creating brand loyalty.
Tip #3 – Make the Most of Mobile
Many customers are searching and shopping with mobile devices today. Make sure that you are able to offer a mobile version of your site so you aren’t missing any potential customers. As we head even further into the mobile age, it is vital that websites function correctly o mobile devices.
Tip #4 – More than a Store
While your e-Commerce section of your site may be the breadwinner, you have to think larger. You need to find more ways to entice people to come to your site, and articles and information about the products you offer, and other interesting information are a good way to do it.
Make your customers happy. Happy customers are more likely to be loyal to your brand and translate into better sales figures.