Mr Fothergills
Magento 2

Client:Mr Fothergills
Website:https://www.mrfothergills.com.au
Platform:Magento 2

Mr Fothergill’s Seeds & Bulbs offers Australian gardeners the most comprehensive seed range on the market today.

Mr Fothergill’s Seeds & Bulbs not only offers Australian gardeners the most comprehensive seed range on the market today, we complement this with an interesting and exciting range of both Spring and Summer flowering bulbs, a growing range of garden accessories and select gift lines.

The Challenge

Migrating Mr Fothergills to Magento Commerce 2.0

Having utilized Magento 1 for many years, it came time to migrate the rapidly growing online store to a newer modern tech stack. Magento 2.0 was chosen as a clean pathway that incorporated many of the existing and new features Mr Fothergills required.

Utilizing custom migration scripts and performance optimisations - our team was able to seamlessly migrate all products, customers, orders and shipments to the new website without losing any important data.

The new Magento 2 backend builds on top of the already powerful Magento 1 platform and gives the team at Mr Fothergills a platform for growth leading into the future.

The Result

A beautiful, clean new shopping experience

The final result for Mr Fothergill’s has been a clean, easy to use website that includes the latest technology and modern design trends.

The new and improved checkout process is reliable and gives the customer a much improved shopping experience. With the addition of a smart search module – products are now even easier to find with lightning fast results.

Bringing it all together

Services and skills used to complete this project

Magento 2 Development

Using the powerful Magento platform as a base, we create custom designed frontend themes and integrate required extensions and integrations using best coding practice and methodologies

Mobile Optimised

A mobile optimised site takes into account the smaller viewport customers use when on mobile devices. Customising individual widgets and elements to create the best possible mobile experience whilst maintaining speed and performance.

Responsive Design

A responsive design, meaning the site is mobile friendly and "responds" to each device it appears on. This means the same site is shown for mobile, tablet and desktop devices without seperate mobile interfaces.

Email Marketing

Email marketing services includes integration into an email marketing platform along with custom designed email newsletter and transactional email templates.

Optimised Checkout

We make sure the shopping experience is as quick and seamless as possible. With optimised checkout flow, customers only need enter minimal information to complete their purchase.

Analytics & Metrics

Keeping an eye on the key metrics that matter most for online stores, we integrate powerful analytical tools into our developments so our clients can track performance across mediums.

Buy-Flower-Seeds-Online-Largest-range-in-Australia-Mr-Fothergill-s

Technologies

Platforms, partners and technologies in this project

Adobe Magento 2

Adobe Commerce (Magento) is a very powerful Ecommerce platform that has been designed for flexibility and scale. Adobe Commerce features a range of great features for businesses of all sizes.

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Mr FothergillsMagento 2